I came across a really good article in Fast Company providing 5 Ways to measure ROI of your media spend in 2012. As more media goes digital clients are seeking to measure the effectiveness of the spend. Here is a link to the entire article: http://bit.ly/w5u0aB Below is a quick summary, but check out the… [Read more…]
January 10, 2012
New Research -Why Video is a must have in your 2012 marketing mix- http://bit.ly/ye0AUC
January 10, 2012
We have all seen the major impact of video on consumers online behavior. Today more than ever video is a must have component to your 2012 Marketing mix. This research report provides insights the use of video in your 2012 mix. More than 48 hours (two days worth) of video are uploaded to YouTube every… [Read more…]
January 5, 2012
As we enter 2012 let’s take a look at some of the Social Media & Marketing predictions. Below is a free download for your review. Download Here: http://info.awarenessnetworks.com/2012-Social-Marketing-New-Media-Predictions.html Summary: In his book Engage!, BriaN SoliS posits that “New media is a matter of digital Darwinism affecting any and all forms of marketing and service. In… [Read more…]
January 4, 2012
Check out the 2012 State Of Social Media Marketing Research at: http://bit.ly/wGGyoL
January 4, 2012
I came across a great resource for those of us practicing Social Marketing for our companies or clients. Check out “The State of Social Media Marketing” report. Below are the details and a link to download the report. The definitive social marketing industry report. In December 2011 Awareness surveyed over 320 marketers from a wide… [Read more…]
January 3, 2012
Happy New Year! I am excited to share with you a great research presentation that our parent company JWT puts out every year called 100 Things to Watch in 2012. It is a great compilation of the latest global research on top trends to watch. I always find it very insightful. I am encouraged to… [Read more…]
November 15, 2011
The Dark Side Of Social Networking – 88% of Teens Witness Online Cruelty on Social Networks read the new PEW research at http://bit.ly/jlJ24S
November 14, 2011
An entire generation is growing up with the Internet as a central part of their daily lives. Social Networking is a big part of that daily experience. As social networks mature, it should probably be no surprise that they will start to reflect both the good and the bad elements of the societies that they… [Read more…]
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January 11, 2012
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