Review the current advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more. Online Ad spending represented approximately 13% of 2011′s total Ad spend, this is forecast to increase to nearly 18% by 2016 with North America, Western Europe and Asia Pacific spending the most via this channel globally.
May 7, 2012
As we review social media impact one key factor of course is your personal influence and the influence of your brand in the social channels. Awareness Social Marketing Software put together an interesting Whitepaper outlining three keys to leveraging your “Social Capital”. Below is a link to the whitepaper and a summary of the research:… [Read more…]
April 27, 2012
T-commerce I saw this interesting post by Marian Berelowitz at our parent company JWT this morning. Just as Facebook commerce appears to belosing some of its luster, one company is pitching Twitter as a platform for purchasing. By linking users’ PayPal and Twitter accounts, Chirpify is offering brands a way to “monetize your followers” and make transactions “frictionless.” The service also enables person-to-person payments and… [Read more…]
April 3, 2012
Wouldn’t it be great if you could custom build personalized products right in your home simply by downloading a digital file, editing it to make it personalized to you and your family and then sending the file to your 3D printer for the product to be produced for you right in your home? Well, that… [Read more…]
March 28, 2012
What would you do if you knew you could not fail? I believe we start to really live when we push ourselves beyond our comfort! Don’t be afraid to fail, it is a great way to learn and it shows your alive and growing! What would you do? I think we need to ask ourselves… [Read more…]
March 7, 2012
Interactive marketing is becoming a larger part of the marketing mix, and Forrester estimates that by 2016, online advertising spend will be equivalent to television spend today. As more company’s focus their efforts online, it is becoming critical to business growth to understand where to invest in emerging channels and technology. Which channel or tactic… [Read more…]
March 6, 2012
As many of you know I am a big fan of Invisible Children and I support their efforts both personally and through my company Digitaria. We just launched a huge campaign to raise awareness about the plight of Central African children and overall citizens who have been victims of Joseph Kony’s war crimes for the… [Read more…]
March 5, 2012
PRESS RELEASES Digitaria EVP Warren Raisch Discusses Digital Health Revolution Athena hosts health and technology experts on the industry-changing potential of digital innovation San Diego, CA (February 28, 2012) – Joining a panel of digital health experts, Digitaria Executive Vice President Warren Raisch will discuss the benefits of technological innovation on the traditional medical and… [Read more…]
February 17, 2012
Mobile technologies are transforming many aspects of our daily lives. Why not our health as well. Let’s face it we can’t leave home without our mobiles and we have them with us 24 hours a day. What a better tool to use for tracking, monitoring and keeping us updated on our health. Actually… [Read more…]
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May 8, 2012
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